On Tuesday 3rd September, Vida Healthcare hosted the kick off event for the Road Worlds for Seniors! The event was a huge success where staff, residents and family members all came together and thoroughly enjoyed themselves. We had a number of special guests at both of our homes, Vida Hall and Vida Grange from Stray FM, Heart FM, CEO, Chairman and Head of Communications at Yorkshire 2019, and the President of the Road Worlds for Seniors himself, Jan Inge Ebbesvik.

Road Worlds for Seniors is an annual one-month event that coincides with the official UCI Road World Championships for professional cyclists. Participants are people living in care homes and visiting adult day care centres. Many age-related disorders are caused by physical inactivity rather than age itself. That is why we try to build and facilitate a movement of focusing on physical activity and physical and mental wellbeing for older people and people with dementia, and the Road Worlds for Seniors is an important part of that campaign. Through the Road Worlds for Seniors, we want to emphasise that physical activity and sport is not only for the young and strong - it is for everybody. We need to focus on abilities instead of disabilities when it comes to older people living in care homes and people with dementia.

To motivate people living with dementia to be more physically active, the video and cycling concept Motiview is used. This allows the participants to cycle to videos from familiar streets and roads and childhood memories - as well as videos from our worldwide library. We see that it stimulates physical exercise independently of functional levels - everybody can use it and experience the benefits of physical activity in this way. Motiview has been used for six years in the Nordics, and it has now been piloted in the United Kingdom together with Sport England and Vida Healthcare are a 'lighthouse' in Harrogate!

As the official Road World Championships for professional cyclists is held in Yorkshire this year, we have entered into a partnership with the British Department for Digital, Culture, Media and Sport, Sport England, British Cycling, Care England, National Care Forum, and others to make the Road Worlds for Seniors a grand event in this country as well. Last year, 2400 residents from care homes from Norway, Sweden, Denmark, Iceland, United Kingdom, and Canada signed up for the championship! Motiview have reached out to care homes across the nation, and the goal is to have about 2000 participants from care homes and users of adult day care centres from the UK taking part this year. They will be a part of this international championship and compete with thousands of others from the Nordics, Canada, Australia, and the US. The championship has been run for two years already, and a lot of press coverage has sparkled in its wake, which aids in the process on focusing on this important issue. We aim for the Road Worlds for Seniors to become the single largest sporting event in the world in number of participants, and we see this goal to be realistic to reach within a few years time.